Top 7 Tips Every Permanent Jewelry Artist Should Know

Hey friend,
Whether you’re just starting out or have welded hundreds of beautiful pieces, there’s always room to grow in this business. Permanent jewelry is such a special service—we get to help people celebrate moments, mark memories, and wear something meaningful every single day.

But behind the sparkle? There’s real work, strategy, and intention. So here are 7 honest, helpful tips I’ve picked up along the way. I hope they help you feel more confident, organized, and inspired in your journey too. 💛

1. Invest in High-Quality Materials

When I first started, I didn’t fully understand the difference between “gold-plated” and “gold-filled.” Trust me—it matters. Clients want something that lasts, and the materials you use are a huge part of your reputation.

✨ I only use 14k gold-filled and 925 sterling silver; I’m upfront about that with every client. These metals are tarnish-resistant, hypoallergenic, and built to stay beautiful with daily wear.

🛍 Tip from experience: Be picky about your suppliers. Not all “gold-filled” is created equal, and consistency is key when clients return for matching pieces later.

 

2. Know Your Spark—Practice Your Welds

Welding looks easy when you watch it online, but doing it well takes time and patience. The spark is quick, but precision is everything. If your weld isn’t clean, that beautiful bracelet could fall off in a few days.

🔥 When I first got my welder, I practiced on scrap chains every night for a week before seeing a client. It made all the difference. Now, I clean my electrode often, double-check my grounding clip, and never rush a weld—especially when someone’s watching.

⚒️ Your weld is your signature. Don’t worry about speed—focus on doing it right.

3. Educate Your Customers (They’ll Thank You for It)

You’d be surprised how many people think “permanent” means forever and unremovable. I always take a minute before the appointment to explain:

• It’s long-lasting, not forever.

• It won’t trigger airport alarms.

• It can be safely snipped off.
  

• Certain lotions, perfumes, sweat, and other chemicals can react with the metals and may cause a slight discoloration. This can easily be wiped clean with a soft jewelry cloth. 
  
• It can break with a firm tug or catch. Delicate chains are not invincible.

That 60-second conversation builds trust fast—and turns a nervous first-timer into a repeat customer.

I also send a cute little care card with every piece. It answers FAQs and reminds them how to keep their jewelry sparkling.

4. Create an Experience, Not Just a Service

There’s something magical about getting a custom-fit piece of jewelry welded onto your wrist—it’s an experience people want to remember.

🎀 I’ve added little touches to make that moment extra special: a velvet pad to rest their arm, a mirror for photos, bedazzled welding glasses, and a simple “You’re Linked!” card to take home.

It’s not just about the chain—it’s about how they feel when they wear it.

Pro tip: Offer "linked with love" packages for besties, bridesmaids, or mama-daughter duos. Those emotional connections turn into loyal, happy customers.

5. Keep Your Chain Inventory Organized (It’ll Save You)

I learned this the hard way—one event in, and my chains were tangled, unlabeled, and honestly a little embarrassing. 😅

Now I keep mine in a labeled board and use a small tackle box with divided sections for jump rings and connectors. I also bring a clipboard with chain names, prices, and materials to reference easily.

📦 When you’re organized, your clients can make faster decisions, and you can serve more people with less stress.

6. Offer Re-Welds and Adjustments with a Smile

Chains break. It happens—even with the best materials and welds. But here’s the thing: how you handle it builds your reputation.

🔁 I offer free re-welds within 30 days and discounted fixes after that. It shows people that I stand behind my work and want them to love their piece long-term.

💛 I once had a client cry happy tears when I re-welded a bracelet she thought was lost forever. Moments like that make it all worth it.

7. Use Social Media to Tell Your Story

Don’t just post your finished pieces—post your process. Share behind-the-scenes videos, your setup, your “why,” and those sweet moments with clients.

📱 People want to buy from real humans. They want to see your personality, your passion, and your care. I’ve had so many clients say, “I booked with you because I felt like I already knew you from Instagram!”

And don’t worry about being perfect. The most engaging content is often the most real.

Final Thoughts

Running a permanent jewelry business is a beautiful blend of art, service, and connection. If you lead with quality, integrity, and a genuine love for people—you’re going to build something amazing.

So keep practicing, learning, and sharing your light (and your spark ✨).

You’ve got this. And if you ever need a friend in the biz—I’m cheering you on. 💛

Your jewelry bestie,
Kirstie